Mastering AI: ChatGPT Prompt Building Reference Guide

The secret to unlocking AI’s potential lies in the art and science of prompt engineering. This guide presents a wealth of reference tables, covering everything from high-level writing content categories to SEO-specific parameters. Each table is a stepping stone, guiding you toward creating prompts that will steer ChatGPT to generate the content you envision.

By leveraging AI, technical writers can create prompts that save time and effort while producing high-quality content. This guide is your roadmap to mastering this craft. This comprehensive guide is your roadmap for understanding and utilizing the various parameters crucial in crafting effective prompts.

Key Takeaways

1. Prompt Engineering: Prompt engineering is a crucial aspect of leveraging AI for content creation. It involves crafting prompts that guide the AI to generate desired outputs.
2. Technical Content Creation: AI can be used to create technical content, saving time and effort while producing high-quality content. This includes educational content, parameter descriptors, and more.
3. Writing Content Categories: There are different categories of writing content that can be generated using AI, including high-level, education, and parameter descriptors. Each category has its unique characteristics and uses.
4. Parameter Descriptors: Parameter descriptors modify the content generated by the AI. They can be used to control the tone, style, and format of the AI’s output.
5. Examples: The article provides numerous examples of prompts for different categories of writing content. These examples can serve as a reference for creating your own prompts.
6. AI in Education: AI can be a powerful tool in education, helping to create content that is tailored to the learner’s needs. This includes creating prompts for educational content, parameter descriptors, and more.
   
   Remember, the key to successful AI content generation is understanding how to craft effective prompts and how to use parameter descriptors to guide the AI’s output.

Welcome to the third of three installment in our series dedicated to harnessing the power of AI, specifically ChatGPT, for technical content creation. All 3 articles together serve as a guide to success with AI tools.

• How to Succeed With ChatGPT for Technical Writing – Delves into the potential of ChatGPT as a tool for technical writing, exploring its benefits, limitations, and the unique value that human writers bring.
• Tutorial: Technical Writing with ChatGPT Prompt Engineering – A step-by-step guide provides an overview of how to leverage ChatGPT for technical writing, focusing on prompt engineering.
• Mastering AI: ChatGPT Prompt Building Reference Guide – This guide presents a wealth of reference tables, covering everything from high-level writing content categories to SEO-specific parameters. Each table is a stepping stone, guiding you toward creating prompts that will steer ChatGPT to generate the content you envision.

So, let’s embark on this journey together, navigating the fascinating landscape of ChatGPT prompt engineering.

Prompt Building Reference

By leveraging AI, technical writers can create prompts that save time and effort while producing high-quality content.

Prompting or Prompt Engineering boils down to the basic structure;

Prompt:
Acting as a [Role] Perform a [Task] using this [Guidance]

It is this Guidance that we will cover in this reference.

Section 1 – High level Writing Content Categories

By leveraging AI, technical writers can create prompts that save time and effort while producing high-quality content.

Table 1 – GPT Writing Category Prompts

By leveraging AI, technical writers can create prompts that save time and effort while producing high-quality content.

Each of the following categories is then divided into a series of subcategories.

High-Level Category	Prompt Description	Example Prompts
Creative writing	Responses spark creativity and help writers come up with ideas for fiction or other creative writing	Write a story about a character who discovers a mysterious object. Describe a vivid dream you had last night and turn it into a short story.
Expository writing	Designed to prompt writers to explain or explore a particular topic	Explain the process of photosynthesis. Describe the history and culture of a country you have never visited
Persuasive writing	Prompts designed to prompt writers to take a particular stance on an issue and persuade their audience to agree with them	Write an essay arguing for or against the use of social media. Persuade your audience to support a particular charity or cause.
Reflective writing	Prompts designed to prompt writers to reflect on their own experiences and thoughts	Describe a time when you overcame a challenge. Reflect on the lessons you have learned from a particular experience.
Analytical writing	Prompts are designed to prompt writers to conduct research on a particular topic and write a report or analysis of their findings	Analyze the use of symbolism in a particular work of literature. Evaluate the effectiveness of a particular marketing campaign.
Research	Prompts designed to prompt writers to conduct research on a particular topic and write a report or analysis of their findings	Conduct a literature review on a particular topic. Investigate the impact of a particular policy on a community.

Prompt Example

For example, let’s take the Character development prompts (Table 2) from the Creative Writing category. For this sample, we want to develop the various Personas involved in a Power BI analytical project.

Prompt:
ChatGPT, I have the following 4 Persona types, that I will call characters, that I see in my Data Analytics organization.   I would like you to utilize your Creative Writing skills and treat these as a Character Development request.  I am developing a Case Study and need a short Character Sketch paragraph on each of the following Persona.   

The Casual User: This user is not tech-savvy and prefers pre-built reports and dashboards. They use BI tools to support their primary job function but don't want to spend time learning complex tools. They need a simple, intuitive interface and clear instructions.

The Business User: This user is comfortable with technology and uses BI tools more frequently. They are interested in self-service capabilities and might do some light data exploration but generally stick to pre-built reports and dashboards.

The Power User: This user is highly tech-savvy and uses BI tools extensively. They are comfortable with data exploration, creating their own reports and dashboards, and might even do some light scripting. They need advanced capabilities and training.

The Data Analyst: This user is an expert in data analysis and uses BI tools to their full extent. They are comfortable with complex data exploration, creating complex reports and dashboards, and scripting. They need the most advanced capabilities and training.

Response:

Giving directions that the AI model knows gives you predictability in what you will see as a result.

Table 2 – GPT Prompt Subcategory – Creative Writing

The creative writing subcategory of AI prompts refers to requests that involve generating original, imaginative content. This can include a wide range of tasks, such as:

Subcategory	Description	Example Prompts
Character development prompts	Prompts designed to help writers develop complex, believable characters	Write a character sketch of a villain who believes they are the hero of the story. Describe a protagonist’s backstory in detail.
Setting prompts	Prompts designed to help writers create vivid and immersive settings	Describe a post-apocalyptic world where humans are extinct. Write a story set in a haunted house.
Dialogue prompts	Prompts designed to help writers write engaging and realistic dialogue	Write a conversation between two strangers who meet on a train. Write a heated argument between two best friends.
Plot prompts	Prompts designed to help writers come up with compelling plot ideas	Write a story where the protagonist has to make a difficult moral choice. Write a story that takes place over the course of a single day.
Genre-specific prompts	Prompts designed for specific genres of writing, such as romance, horror, sci-fi, and more	Write a scene where the hero and heroine kiss for the first time in a romance novel. Write a horror story that takes place in an abandoned hospital.
Point of view prompts	Prompts designed to help writers experiment with different narrative perspectives	Write a story from the perspective of an animal. Write a story told entirely through diary entries.
Flash fiction prompts	Prompts designed to help writers create short, powerful pieces of fiction	Write a story in 100 words or less. Write a story that takes place entirely in one room.
Fan fiction prompts	Prompts designed to inspire writers to create their own stories using characters and settings from existing works of fiction	Write a Harry Potter fan fiction where Harry becomes a Slytherin. Write a fan fiction where the characters from Stranger Things meet the characters from The Walking Dead.

Table 3 – GPT Prompt Subcategory – Expository Writing

Expository writing is a type of writing whose purpose is to inform, explain, describe, or define the author’s subject to the reader. It presents information clearly and concisely, focusing on delivering facts, providing explanations, and offering analysis.

Subcategory	Description	Example Prompts
How-to prompts	Prompts designed to explain a process or teach a skill	Write a step-by-step guide to making your favorite dish. Explain how to change a tire on a car.
Definition prompts	Prompts designed to explore the meaning and characteristics of a term or concept	Define the term “happiness” and explain what it means to you. Explain the difference between empathy and sympathy.
Cause-and-effect prompts	Prompts designed to explore the relationship between events or actions and their consequences	Explain the causes and effects of climate change. Explain the causes and effects of the American Civil War.
Compare-and-contrast prompts	Prompts designed to explore similarities and differences between two or more things	Compare and contrast the American and French Revolutions. Compare and contrast two different types of music.
Problem-solution prompts	Prompts designed to explore a problem and propose a solution	Identify a problem in your community and propose a solution. Explain how to solve a common problem people face at work.
Descriptive prompts	Prompts designed to help writers describe people, places, or things in detail	Describe your favorite place in nature. Describe a character’s appearance in a novel.
Historical analysis prompts	Prompts designed to analyze and interpret historical events	Analyze the causes and effects of the Civil Rights Movement in the United States. Analyze the impact of World War II on the global economy.
Scientific analysis prompts	Prompts designed to analyze and interpret scientific concepts	Explain the principles of evolution and natural selection. Analyze the structure and function of the human brain.

Table 4 – GPT Prompt Subcategory – Persuasive Writing

Persuasive writing is a sub-category of prompts that involves using language to convince the reader to agree with the writer’s point of view or take a specific action. These prompts are designed to elicit responses that present a compelling argument or case for a particular stance or movement.

Subcategory	Description	Example Prompts
Argumentative prompts	Prompts designed to prompt writers to take a stance on an issue and argue for their position	Write an essay arguing for or against the death penalty. Persuade your audience to support a particular political candidate.
Opinion prompts	Prompts designed to prompt writers to express their opinions on a particular topic	Write an editorial about a current event. Express your opinion on a controversial topic such as gun control or immigration.
Editorial prompts	Prompts designed to prompt writers to write persuasive articles on current issues	Write an op-ed piece on a local issue that affects your community. Write an editorial about the importance of voting in elections.
Speech prompts	Prompts designed to prompt writers to write persuasive speeches	Write a speech advocating for better mental health resources for students. Write a speech encouraging people to take action on climate change.
Advertising prompts	Prompts designed to prompt writers to create persuasive advertising copy	Write a sales pitch for a new product. Create a print ad for a social cause you believe in.
Product review prompts	Prompts designed to prompt writers to write persuasive product reviews	Write a review of a new book that just came out. Write a review of a new restaurant in town.
Political analysis prompts	Prompts designed to prompt writers to analyze political issues and events	Analyze the impact of gerrymandering on elections. Analyze the history and current state of a political conflict such as the Israeli-Palestinian conflict.

Table 5 – GPT Prompt Subcategory – Reflective Writing

Reflective writing prompts promote introspection and self-analysis by requesting the AI to generate responses that simulate personal reflection, despite lacking personal experiences or emotions.

These prompts prompt the AI to engage in introspective reflection, analyze varying perspectives, and offer insights on various topics to encourage users to think more critically about the subject.

Subcategory	Description	Example Prompts
Personal essay prompts	Prompts designed to prompt writers to write personal essays	Write an essay about a transformative experience in your life. Write an essay reflecting on your childhood memories.
Memoir prompts	Prompts designed to prompt writers to write memoirs	Write a memoir about a challenging period in your life. Write a memoir about your relationship with your grandparents.
Journaling prompts	Prompts designed to prompt writers to reflect on their daily experiences	Write about a recent experience that made you happy. Reflect on your day and identify one thing you are grateful for.
Self-assessment prompts	Prompts designed to prompt writers to reflect on their own skills and personal growth	Assess your strengths and weaknesses as a writer. Reflect on how you have grown as a person over the past year.
Introspection prompts	Prompts designed to prompt writers to reflect on their own emotions and thoughts	Reflect on a time when you felt lost and unsure of yourself. Write about a difficult decision you had to make and how you came to your decision.
Travel writing prompts	Prompts designed to prompt writers to reflect on their travel experiences	Write about a memorable travel experience you had. Reflect on what you learned from traveling to a new place.

Table 6 – GPT Prompt Subcategory – Research

The “Research” sub-category typically involves requests for detailed information or analysis on a specific topic. These prompts often require the AI to pull from its extensive knowledge base to provide comprehensive answers.

Research prompts can encompass a variety of topics, such as summarizing scientific concepts or historical events, analyzing industry trends, or comparing and contrasting different theories or concepts. Additionally, the AI may be tasked with explaining the implications of a recent study or news event.

However, at the time of writing this article, knowledge cutoff in September 2021, and does not have access to real-time information without Plugins.

Subcategory	Description	Example Prompts
Scientific research prompts	Prompts designed to prompt writers to conduct scientific research	Conduct a study on the effectiveness of a new medication. Investigate the impact of climate change on a particular species.
Academic research prompts	Prompts designed to prompt writers to conduct academic research	Conduct a literature review on a particular topic. Investigate the impact of a particular educational policy on student outcomes.
Historical research prompts	Prompts designed to prompt writers to conduct historical research	Investigate the causes and effects of a particular historical event. Explore the history of a particular region or culture.
Market research prompts	Prompts designed to prompt writers to conduct market research	Conduct a survey to determine consumer preferences for a new product. Analyze the target market for a new business idea.
Social research prompts	Prompts designed to prompt writers to conduct social research	Investigate the impact of social media on mental health. Analyze the effects of a particular social program on a community.

Section 2 – Education Content Examples

Table 7 – Education Content Types – Handouts

I have added these as examples of various types of content that could be included in a workshop or other learning experience. You can provide more detail with the exact format, content, and additional information.

Type of Education Content	Description	Example Prompt
Summary outline for a Learning Plan	Summary Outline for a Learning Plan	I need a summary outline for a Learning Plan for the Microsoft application Power BI
Textbooks and Readings	Traditional textbooks, online readings, or digital resources that provide comprehensive information	“Recommend a textbook for learning introductory physics.”
Lecture Slides	Presentation slides used by instructors to deliver lectures and present key concepts	“Provide a set of lecture slides on the topic of cellular respiration.”
Videos and Multimedia	Educational videos, animations, or interactive multimedia content that explain complex topics	“Suggest an interactive video on the water cycle for elementary students.”
Worksheets and Exercises	Practice worksheets, problem sets, or interactive exercises that help students apply their understanding	“Create a set of algebraic equation problems for middle school students.”
Case Studies	Real-life examples or scenarios that illustrate practical applications of concepts	“Design a case study on the impact of deforestation on biodiversity.”
Simulations and Virtual Labs	Interactive simulations or virtual laboratory environments that provide hands-on experiences	“Develop a virtual lab for exploring chemical reactions.”
Quizzes and Assessments	Formative or summative assessments to evaluate students’ comprehension and progress	“Generate a multiple-choice quiz on the topic of World War II.”
Discussion Forums and Online Collaborative Platforms	Online platforms for students to engage in discussions and collaborate with peers and instructors	“Create an online discussion forum for a history class on ancient civilizations.”
Interactive Whiteboard Activities	Activities utilizing interactive whiteboards or online collaborative tools for group work and brainstorming	“Propose an interactive whiteboard activity for teaching fractions.”
Projects and Presentations	Individual or group projects that require research, analysis, and presentations	“Outline a project on renewable energy sources for high school students.”
Gamified Learning	Educational games or gamified activities that incorporate competition and rewards	“Design a gamified learning activity to teach vocabulary to elementary students.”
Field Trips and Guest Speakers	Opportunities for students to visit relevant locations or interact with subject matter experts	“Suggest a field trip destination for studying marine ecosystems.”

Table 8 – Content Types Used within a Project (Blog or Article)

I use this category as more of a selection for online writing but focused on technical content creation. Each has these and can be used in many types of projects, blog posts, lesson plans, and any project you can think of.

Content Type	Description	Prompt Example
How-to	A detailed guide that shows readers how to do something step-by-step	“How can I create and share a Power BI Dashboard?” “How to Perform Data Cleaning and Preprocessing for Effective Analysis”
Listicle	A post that presents information in a list format	“10 Essential Tips for Creating a Successful Data Visualization” “10 Must-Have Data Analytics Tools for Every Analyst”
Case Study	A post that analyzes a real-life situation or example	“Examining the Impact of Social Media Marketing on Company XYZ’s Sales”
Infographic	A post that presents information in a visually appealing format	“Visualizing the History of Space Exploration in an Infographic” “Visualizing the Data Analytics Lifecycle: A Comprehensive Infographic”
Interview	A post that features an interview with an expert or influential person	“Interview with Data Science Influencer Sarah Johnson: Trends and Insights”
Review	A post that offers a critical evaluation of a product or service	“In-Depth Review of the Power BI for Infographics: Pros and Cons” “In-Depth Review of Tableau for Data Visualization: Pros and Cons”
Newsjacking	A post that leverages a current news event or trend	“How is the current trend in AI going to be affected by Congress?”
Op-ed	A post that offers the author’s opinion or perspective	“The Future of Electric Cars: A Personal Reflection”
Thought Leadership	A post that showcases the author’s expertise in a particular area	“Deep Dive into Machine Learning: Insights from a Data Scientist” “Unveiling the Future of Predictive Analytics: Insights from Industry Thought Leaders”
Roundup	A post that compiles and summarizes content from other sources	“Top 10 Marketing Blogs You Should Follow for Expert Insights” “Top 10 Research Papers Shaping the Field of Data Analytics”
Comparison	A post that compares and contrasts two or more products or ideas	“WordPress vs. Wix: Which Website Builder is Right for You?” “Comparing Machine Learning Algorithms: Decision Trees vs. Neural Networks”
Predictions	A post that offers predictions or trends	“Emerging Technology Trends to Watch Out for in 2023” *** Note the AI may not be up to date “Data Analytics Trends to Watch in 2023: Predictions and Insights”
Personal Story	A post that shares a personal experience or story	“How I Overcame Challenges and Found Success as an Entrepreneur” “My Data Analytics Career Path: Challenges, Learnings, and Successes”
Behind the Scenes	A post that offers a glimpse into the process or work	“Behind the Scenes: The Making of a Hollywood Blockbuster”
FAQ	A post that answers frequently asked questions	“FAQ: Everything You Need to Know About Investing in Cryptocurrency”
Resource	A post that provides readers with valuable resources	“Ultimate Toolkit for Beginner Photographers: Essential Gear and Helpful Websites” “The Ultimate Data Analytics Resource Guide: Datasets, Tools, and Learning Platforms”
Guest Post	A post that is written by a guest author	“Expert Insights: 5 Effective Content Marketing Strategies by Guest Author Jane Doe”
Trending Topic	A post that covers a popular or trending topic	“Exploring the Rise of NFTs: A Game-Changer in the Art World” “Exploring Explainable AI: The Future of Transparent and Trustworthy Analytics”
Myth Busting	A post that debunks common myths or misconceptions	“Debunking Common Fitness Myths: The Truth About Getting in Shape”
Glossary	A post that defines and explains key terms or concepts	“Demystifying Blockchain: A Comprehensive Glossary of Key Terms and Concepts” “Demystifying Data Analytics: A Comprehensive Glossary of Key Terms and Concepts”

Section 3 – Parameter Descriptors – Those That Modify Content

Table 9 – GPT Prompt Parameters – Voice Tones

Voice Tones refer to the stylistic and emotional tone that can be set for the AI’s responses. These tones can range from professional, friendly, and creative to empathetic, humorous, and many more. By selecting a specific tone, you can customize the AI’s output better to suit the conversation’s context and the user’s preferences.

Voice Tone	Description	Example Prompts
Formal	Conveys a serious and professional tone	Write a formal letter to a potential employer. Compose a formal email to a client.
Informal	Conveys a casual and conversational tone	Write an email to a friend catching up on recent events. Compose a text message to a family member about plans for the weekend.
Friendly	Conveys a warm and approachable tone	Write a social media post wishing your followers a happy holiday season. Compose a thank-you note to a colleague for their help on a project.
Authoritative	Conveys a confident and commanding tone	Write a memo to your team outlining new policies and procedures. Compose a statement for the press regarding a company crisis.
Humorous	Conveys a light-hearted and amusing tone	Write a funny greeting card for a friend’s birthday. Compose a humorous anecdote to include in a wedding toast.
Academic	Conveys an intellectual and objective tone	Write an essay on the effects of globalization on local economies. Compose a research paper on the history of the English language.
Persuasive	Conveys a strong and compelling tone	Write a speech advocating for the use of Power BI over Excel. Compose an op-ed piece arguing for the importance of public education.
Descriptive	Conveys a vivid and sensory tone	Write a travel blog post describing your visit to a new city. Compose a product review describing the taste and texture of a new food item.
Narrative	Conveys a storytelling and engaging tone	Write a short story about a character overcoming a personal challenge. Compose a memoir about a memorable experience from your childhood.
Critical	Conveys a critical and analytical tone	Write a review of a new restaurant, evaluating its service, atmosphere, and food. Compose a critique of a recent film, analyzing its themes, characters, and plot.

Demo:

For example, a professional tone might be suitable for a business setting, while a friendly tone might be better for casual conversations. These voice tones help to make the AI’s responses more engaging and relatable, enhancing the overall user experience.

Prompt: 
I need a short one paragraph welcome to a meeting, but give me 2 examples, one in a professional tone might be suitable for a business setting, while a friendly tone might be better for casual conversations 

Response:

Table 10 – GPT Prompt Parameters – Audience Types

Understanding the audience is crucial for effective communication and engagement.

Audience Types refer to the specific group or demographic for which the AI’s responses are intended. This could range from children, teenagers, and adults to professionals in a particular field or people with specific interests or hobbies. It needs to reflect the consumers of your content and what solves their learning goals.

By specifying the audience type, the AI can tailor its language, tone, and content to suit the needs and preferences of that audience. For example, it might use more straightforward language for beginners and more technical language for professionals in a specific field.

Audience	Description	Example Prompts
Professionals	Refers to individuals who work in a specific field or industry, and have a high level of expertise in that area	Write a blog post for doctors about the latest medical research. Compose a guide for IT professionals on how to improve network security.
Students	Refers to individuals who have a particular interest or passion in a specific topic and are seeking information or inspiration related to that topic	Write a blog post for high school students about how to prepare for college. Compose a guide for college students on how to manage their time effectively.
Hobbyists	Refers to individuals who have a particular interest or passion in a specific topic, and are seeking information or inspiration related to that topic	Write a blog post for photography enthusiasts about how to improve their skills. Compose a guide for gardening hobbyists on how to grow organic vegetables.
General audience	Write a blog post for a general audience about the benefits of meditation. Compose a guide for travelers on how to plan a budget-friendly trip.	Write a blog post for a general audience about the benefits of meditation. Compose a guide for travelers on how to plan a budget-friendly trip

Table 11 – GPT Prompt Parameters – Writing Purposes

Writing purposes encompass various goals that drive a piece of writing, such as informing, instructing, explaining, persuading, entertaining, and storytelling. By establishing a writing purpose, the AI can produce content that aligns with the intended outcome of the task or conversation.

For example, an informative purpose would be suitable for providing facts or data, while a clear goal would be ideal for convincing an audience about a particular viewpoint. Understanding and setting the proper writing purpose is crucial in ensuring the effectiveness and relevance of the AI’s responses.

Writing Purpose	Description	Example Prompts
Informative	Provides readers with factual information about a topic, such as news, research, or analysis	Write a blog post about the latest trends in technology. Compose a guide on how to start a successful business.
Persuasive	Attempts to convince readers to take a particular action or adopt a certain viewpoint, often by using emotional or logical appeals	Write a blog post advocating for social justice causes. Compose a guide on how to choose the best health insurance plan.
Entertainment	Seeks to amuse or engage readers through storytelling, humor, or other forms of creative expression	Write a blog post about funny pet stories. Compose a guide on how to throw a successful party.
Promotional	Aims to promote a product, service, or brand, often by highlighting its benefits or unique features	Write a blog post about the benefits of a new health supplement. Compose a guide on how to use a new productivity app.

Table 12 – GPT Prompt Parameters – Writing Styles

Writing styles are categorized based on the way an AI formulates its responses. These categories encompass a spectrum, from brief and straightforward responses to comprehensive and detailed ones. Other styles may include imaginative and original language or evidence-based arguments and logical reasoning.

By setting a specific writing style, you can tailor the AI’s output to suit better the task’s nature or the user’s preference. This allows for a more customized and effective communication experience.

Writing Style	Description	Example Prompts
Formal	Conveys a serious and professional tone, often using complex vocabulary and syntax	Write a blog post about the impact of climate change on the economy. Compose a guide on how to prepare for a job interview.
Informal	Conveys a casual and conversational tone, often using slang or colloquial language	Write a blog post about your favorite hobby. Compose a guide on how to choose the best smartphone for your needs.
Humorous	Conveys a light-hearted and amusing tone, often using puns, jokes, or sarcasm	Write a blog post about the funniest viral videos on the internet Compose a guide on how to survive a bad day at work.
Academic	Conveys an intellectual and objective tone, often using specialized terminology and citations	Write a blog post about the latest developments in neuroscience research. Compose a guide on how to write a research paper.
Narrative	Conveys a storytelling and engaging tone, often using personal anecdotes or descriptive language	Write a blog post about your travel adventures in Europe. Compose a guide on how to create a compelling character for a novel.
Persuasive	Conveys a strong and compelling tone, often using emotional or logical appeals to persuade the reader	Write a blog post advocating for animal rights. Compose a guide on how to convince others to support a social cause.
Descriptive	Conveys a vivid and sensory tone, often using imagery or sensory language to create a picture in the reader’s mind	Write a blog post about the most beautiful natural landscapes in the world. Compose a guide on how to choose the best interior design for your home.

Table 13 – GPT Prompt Parameters – Writing Formats

Writing Formats are structural and organizational elements that shape AI responses. These include headings, lists, bullet points, and numbered points. Headings organize content into sections or topics for more straightforward navigation and understanding. Lists, bullet points, and numbered points present information in a clear, concise, and organized manner for easier reading and digestion.

These writing formats can significantly enhance the clarity and effectiveness of the AI’s responses, making them more user-friendly and accessible.

Format	Description	Example Prompts
Headings and subheadings	Breaks up the text into sections with headings and subheadings, making it easier to read and scan	Write a blog post about the latest fashion trends, with high-quality images showcasing different styles and outfits. Compose a guide on how to make a DIY project, with a video tutorial showing the step-by-step process.
Bulleted and numbered lists	Organizes information into concise and easy-to-read lists, emphasizing key points and making the content more scannable	Write a blog post about the top 10 tips for staying productive while working from home. Compose a guide on the essential items to pack for a camping trip.
Images and videos	Adds visual interest and variety to the blog, making it more engaging and memorable	Write a blog post about the latest fashion trends, with high-quality images showcasing different styles and outfits. Compose a guide on how to make a DIY project, with a video tutorial showing the step-by-step process.
Tables and charts	Presents data or information in an organized and easy-to-understand format, making it easier for readers to interpret and analyze	Write a blog post about the top 5 cities for digital nomads, with a table showing the cost of living, internet speed, and other relevant factors in each city. Compose a guide on the benefits of different types of exercise, with a chart comparing the calories burned, muscle groups targeted, and other factors for each type.
Callouts and quotes	Draws attention to key points or quotes in the blog, highlighting their importance and making them more memorable	Write a blog post about the history of a famous monument, with callouts highlighting interesting facts and figures about the monument’s construction and design. Compose a guide on how to improve your public speaking skills, with quotes from famous speakers and tips on how to apply their advice.

Table 14 – GPT Prompt Parameters – Writing Tone

The writing tone of an AI’s responses can be adjusted to match the conversation or user preferences. It can vary from formal to informal, depending on the situation.

For example, a professional tone might be used for business communications, while a friendly tone might be used for more casual or personal conversations. By setting a specific writing tone, you can ensure that the AI’s responses align with the desired communication style, making them more engaging and effective.

Tone	Description	Example Prompts
Positive	Conveys an optimistic and upbeat tone, often focusing on the good aspects of a topic or situation	Write a blog post about the benefits of meditation, highlighting how it can reduce stress, improve focus, and promote overall well-being. Compose a guide on how to be more productive, with a positive and encouraging tone that emphasizes the benefits of good habits.
Negative	Conveys a critical or pessimistic tone, often focusing on the challenges or problems of a topic or situation	Write a blog post about the impact of climate change on the environment with a serious and urgent tone that emphasizes the importance of taking action. Compose a guide on how to deal with grief and loss with a serious and compassionate tone that acknowledges the emotional pain of the topic.
Neutral	Conveys an objective and impartial tone, often presenting facts and information without taking a position or expressing a particular emotion	Write a blog post about the history of a particular city, presenting facts and information in a straightforward and neutral manner. Compose a guide on how to choose a new car, presenting different options and features without expressing a particular preference.
Enthusiastic	Conveys a passionate and enthusiastic tone, often expressing excitement or admiration for a particular topic or idea	Write a blog post about the impact of climate change on the environment with a serious and urgent tone that emphasizes the importance of taking action. Compose a guide on how to deal with grief and loss, with a serious and compassionate tone that acknowledges the emotional pain of the topic.
Serious	Conveys a somber and grave tone, often addressing serious or sensitive topics with a sense of gravity and respect	Compose a paragraph emphasizing the profound significance of good data in analytics, adopting a somber and grave tone to convey a sense of gravity and respect for this critical aspect.
Sarcastic	Conveys a mocking or ironic tone, often using humor or satire to criticize or ridicule a particular topic or idea	Write a blog post about the latest celebrity gossip, with a sarcastic and tongue-in-cheek tone that pokes fun at the absurdity of the topic. Compose a guide on how to avoid bad relationships, with a sarcastic and humorous tone that points out common mistakes and ridiculous behavior.

Section 4 – Parameter Descriptors – SEO & Blogging

GPT Prompt Parameters for SEO & Blogging refer to the guidelines or instructions given to the AI to generate content optimized for search engines and suitable for blogging. These parameters can include specific keywords to be used, the desired length of the content, the tone of the writing, and any particular structure or format to follow.

The aim is to create engaging, informative, and SEO-friendly content that can rank higher in search engine results, attract more traffic, and meet the needs of the blog’s audience. These parameters play a crucial role in ensuring the generated content aligns with SEO best practices and the overall blogging strategy.

Table 15 – GPT Prompt Parameters – Writing Length (SEO)

Writing Length refers to the control you have over the length of the AI’s responses. By setting these parameters, you can ensure the AI’s responses are appropriately lengthy or concise, depending on your specific needs.

Length	Description	Example Prompts
Word Count	Refers to the number of words in the blog post, often used as a measure of the post’s length or depth	Write a blog post that is at least 1000 words on the benefits of a vegetarian diet. Compose a guide on how to prepare for a marathon that is at least 2000 words.
Page Count	Refers to the number of pages in the blog post, often used as a measure of the post’s length or depth	Write a blog post that is at least 5 pages long on the history of ancient Rome. Compose a guide on how to master a particular skill that is at least 10 pages long.
Character Count	Refers to the number of characters in the blog post, often used as a measure of the post’s length or depth	Write a blog post that is at least 5000 characters long on the importance of financial planning. Compose a guide on how to improve your public speaking skills that is at least 10000 characters long.

Table 16 – GPT Prompt Parameters – Keyword (SEO)

Keywords are words or phrases that are significant to a topic and are emphasized in AI responses. They are commonly used in Search Engine Optimization (SEO) to enhance the visibility of online content in search engine results.

By incorporating Target Keywords into the AI’s responses, the content generated can be more relevant and targeted, potentially improving its reach and impact. This feature is handy for creating SEO-friendly content, such as blog posts, articles, and website copy.

Keyword	Description	Example Prompts
Primary Keyword	Write a blog post optimized for the primary keyword “digital marketing”. Compose a guide on how to optimize a website for search engines with the primary keyword “SEO”.	Refers to additional keywords or phrases that the blog post should be optimized for in order to improve its search engine ranking and visibility
Secondary Keyword	Write a blog post optimized for the primary keyword “healthy eating” and the secondary keyword “weight loss”. Compose a guide on how to improve your writing skills with the secondary keyword “grammar tips”.	Refers to a specific and highly targeted keyword or phrase that the blog post should be optimized for in order to attract a particular audience or meet a specific need
Long-Tail Keyword	Write a blog post optimized for the long-tail keyword “vegan gluten-free recipes”. Compose a guide on how to use a particular software tool with the long-tail keyword “beginner’s guide to Photoshop”.	Write a blog post optimized for the long-tail keyword “vegan, gluten-free recipes.” Compose a guide on how to use a particular software tool with the long-tail keyword “beginner’s guide to Photoshop.”

Table 17 – GPT Prompt Parameters – Call to Action (SEO)

Call to Action (SEO) refers to the specific instructions or suggestions designed to prompt a user to take a particular action, often used in the context of Search Engine Optimization (SEO). These actions could include clicking a link, filling out a form, purchasing a product, or any other action beneficial to the website or business.

A well-crafted call to action is persuasive and compelling, using action words and phrases that encourage the user to take the desired action. It plays a crucial role in converting website visitors into leads or customers, thus improving the website’s SEO performance.

Call to Action	Description	Example Prompts
Sign up	Encourages readers to sign up for a newsletter, email list, or other subscription service	Write a blog post that encourages readers to sign up for a weekly newsletter on healthy living. Compose a guide on how to use a particular software tool, with a call to action to sign up for a free trial.
Share	Encourages readers to share the blog post on social media, email, or other platforms	Write a blog post that promotes a new online course on web design, with a call to action to enroll in the course. Compose a guide on choosing the best software tool for a particular task, with a call to action to purchase the recommended tool.
Buy	Encourages readers to purchase a product or service, often by highlighting its benefits or unique features	Write a blog post about the benefits of meditation, with a call to action to learn more by downloading a free meditation app. Compose a guide on creating a successful online course, with a call to action to learn more by attending a free webinar.
Comment	Encourages readers to leave a comment on the blog post, often by asking a question or soliciting feedback	Write a blog post that asks readers for their thoughts on the latest technology trends, with a call to action to leave a comment with their predictions. Compose a guide on how to start a successful podcast, with a call to action to leave a comment with their favorite podcast recommendations.
Learn more	Encourages readers to learn more about a particular topic or product, often by providing additional resources or links	Write a blog post about the benefits of meditation, with a call to action to learn more by downloading a free meditation app. Compose a guide on how to create a successful online course, with a call to action to learn more by attending a free webinar.

Table 18 – Content Formatting and Structure Guideline

The following rules can be classified under the “Content Formatting and Structure” category for prompt parameters. These guidelines focus on the organization, readability, and clarity of the content. By following these rules, you can enhance the overall structure and presentation of your writing to improve its effectiveness and readability.

Content Formatting and Structure Guideline	Description
Use short sentences	Aim for a sentence length of 20 words or less to enhance readability.
Use parallelism	Employ parallel grammatical structures for related ideas to create balance and improve comprehension.
Use concise paragraphs	Keep paragraphs focused and concise, covering a single idea or topic to maintain clarity.
Write in a logical order	Present your content in a logical sequence, following a clear chronological or procedural order.
Use bullet points and lists	Break down complex information using bullet points and lists for better comprehension.
Use headings and subheadings	Organize your content with clear headings and subheadings to guide the reader.
Include meaningful subheadings	Use descriptive subheadings that accurately represent the content of each section for easy navigation.
Use consistent formatting	Maintain consistency in font style, size, spacing, and indentation throughout the document for a professional appearance.
Break up text with whitespace	Leave adequate spacing between paragraphs and sections to give readers visual breathing room and improve readability.
Numbered lists for step-by-step instructions	When providing instructions or procedures, use numbered lists to guide readers through a sequence of steps.
Emphasize important information	Use bold or italic formatting sparingly to highlight key points without compromising readability.
Incorporate visual aids	Suggest utilizing relevant images, charts, or graphs to enhance understanding and engage visual learners.
Use transitional words and phrases	Incorporate transitional words like “however,” “moreover,” and “in addition” to improve the flow and coherence between sentences and paragraphs.
Include relevant examples and case studies	Illustrate concepts or ideas with real-world examples and case studies to make them more relatable and tangible for readers.
Use callouts or pull quotes	Highlight key quotes or important information in separate text boxes or callout sections to draw attention and emphasize their significance.
Consider the inverted pyramid structure	Present the most important information first, followed by supporting details, to capture readers’ attention and ensure they grasp the main points even if they skim the content.

One topic that I found very helpful was Parallelism.

Parallelism is a grammatical technique that can bring balance and symmetry to a sentence or passage, making it more effective in conveying its message.

Parallelism, in writing, refers to the use of similar grammatical structures, patterns, or forms within a sentence or across a series of sentences. It involves the balanced and consistent repetition of words, phrases, clauses, or grammatical structures to create a sense of symmetry, harmony, and emphasis.

Parallelism helps to enhance clarity, rhythm, and impact in writing. It creates a balanced and pleasing structure, making it easier for readers to follow and understand the intended message. By presenting ideas or elements in a parallel manner, the writer can draw attention to key points, establish a logical flow, and create a memorable impact on the reader.

Your writing style has that in the background. This parameter in GPT helps along the lines

Source: (Parallelism | Writing and Communication Centre (uwaterloo.ca))

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